Furry faces, wet noses, and wiggly bodies that just can’t contain their excitement can only mean one thing: DOGS.
Dog models, to be exact. Our team at MEZA was definitely not sad to have a line up of cute, fuzzy friends wag into the studio and drool over the delicious bits provided to them for the Plato Pet Treats project.
Plato Pet Treats’ ultimate desire for this feature was to connect with their clients in an honest and authentic way by creating videos showing their product in action for Amazon advertising.
As you may have guessed, human models and dog models are completely different to work with (weird, I know). Besides the obvious differences such as having four legs and an irresistible urge to bolt after a squirrel, dogs are the most genuine in their actions. There is no faking whether they are enjoying the product - in this case, the all natural dog treats - making the creative opportunities endless. What better way to show consumers the true goodness of Plato Pet Treats than showing real dogs chowing down and begging for more of their treats?
Along with videos, we shot flat lays and portraits and then incorporated everything into the full brand story just in time for Black Friday and the holiday shopping season. The deadline was tight, but we love rising to the occasion to assist our clients with special requests and delivering fresh content when they need it most. Having a stand out brand is essential, especially in the holiday online shopping world. In the words of the great Ricky Bobby, “If you ain’t first, you’re last”.
Creating custom and eye-catching content for our clients is always at the forefront of our practice. Whether the models are humans, dogs or Baby Yoda himself, we love to generate dynamic results that will propel clients’ brands to the forefront of their competition.
And if that means snuggling a cute puppy along the way, so be it.